AI Marketing for Connected Consumers
Recommended: 4 × 2h · 8 hours
Understand connected, creative, community-minded consumers and plan a practical content operation.
Register your interest →
Who is it for?
Brand, marketing and social media teams, small businesses and independent owners.
What will you work towards?
A customer persona and journey
A social-channel plan and editorial calendar
Campaign concepts and review measures
How much time should you plan?
Standard 8-hour format includes demonstrations, individual work, troubleshooting, feedback and saving.
Short format: Two hours cover customer analysis and a core-message draft.
Output scope is adjusted to the learners’ starting level.
What will you explore?
Here, Generation C describes connection, creation, community and curation behaviours, rather than an age group or executive rank. This proposal adds AI planning and production exercises to the existing marketing material.
01 Understand connected consumers
- Practice
- Map behaviours, a persona and the customer journey
- Output
- A core customer map
02 Goals and channels
- Practice
- Set goals, KPIs and social-channel roles
- Output
- A one-page channel strategy
03 Plan and create content
- Practice
- Research themes and develop AI-assisted copy and images
- Output
- An editorial calendar and campaign concepts
04 Community and improvement
- Practice
- Define response guidelines, measures and review cycles
- Output
- Community guidelines and an experiment plan
Be the first to hear when it opens.
We review interest and availability before sharing the course plans. We will contact you once dates and application details are confirmed.
Non-members are welcome. Existing members can verify their membership and reuse their details.